Top 10 New Zealand Business Directories

In New Zealand, business directories are a popular stop for Kiwis actively looking for products, services, or businesses to buy from. This is because business directories typically feature easily accessible business information of several similar businesses, filterable by the users’ criteria such as location/proximity, pricing, features, open hours, and a combination of criteria that may be useful for a user to find the right brand for their specific need.

According to Think With Google, 54 per cent of online searchers are looking for business hours, 53 per cent want directions to a store, and 50 per cent are searching for an address. Ensure to include this information in your listing so searchers can find what they need.

The ease of use, the relevance of the content, and the ability to compare several businesses in one place with minimal effort make business directory sites quite attractive to Kiwis for making informed buying decisions.

Why You Should List Your Business on Business Directories

1. Discoverability. While business directories are an excellent tool for users actively looking for services and businesses to purchase from, they simultaneously provide exposure and sales opportunities for businesses.
2. Reputation Management. Trust plays a vital role in an online purchase decision. Customers often prefer to see brands elsewhere than their own websites to evaluate credibility. This makes business directories suitable for improving the online reputation of brands. Seeing your business alongside similar businesses helps potential customers to identify the unique selling point of your business and provides that third-party voice of confirmation buyers need through honest reviews and ratings of others.
3. Backlinks for SEO. Just as trust is essential to people, domain authority is vital for search engines to rank a site in search results. The more quality websites link back to yours for the product or service you offer, the higher your domain authority and the higher your site’s ranking. Therefore, a business directory link to your site is a strong ‘vote of confidence’ due to its content relevance to search queries.

How to Identify a Quality Business Directory

Not all business directories are created equal. Business owners should pay attention to how their brands are represented on any platform. The top ten business directories in New Zealand have been selected based on their popularity and the following important criteria;

1. Domain authority. Many factors contribute to a domain’s ranking on search engines. The domain authority, which is a result of the quality of its backlinks, page load speed, mobile friendliness, and content relevance to queried keywords, all play a part. As a business owner, you want to list your brand in a directory with high authority on search engines to increase the chances of your business’s discoverability and the quality of the backlink resulting from such a listing.
2. Size. People like to have options, which is one of the main reasons they turn to a business directory in the first place. So the more businesses are available to choose from per user criteria, the higher the chances of finding the right one and the more valuable the directory for the user.
3. Usability. The ease of use of a website would contribute to whether a user will enjoy their experience and return or not. People (and search engines) prefer secure, fast-loading, mobile-first platforms with intuitive search and filterability functionalities that would allow them to quickly find desired results based on their unique requirements. A directory with excellent user experience is a valuable one.
4. Information accuracy. Up-to-date details of the listed businesses are paramount for a great user experience. Imagine a situation where a user has finally identified a potential brand they would like to engage, only to discover the business is no longer operational or the contact details are obsolete. Good business directories don’t just have listed companies; they also put in place measures to ensure the details of those businesses are accurate and up to date at all times.

Top 10 New Zealand Business Directories

Based on the factors above, we have carefully put together the top 10 business directories below for your consideration if you are a New Zealand business owner.

8. NZ Small Business directory

The NZ Small Business Directory can be great for getting exposure for your small business, and your directory items are controlled entirely by you. They have a member interface where you can log in, change any details, add special promotions, and much more! They have free basic and premium plans starting at $20 per year.

9. Local Biz

With the goal of connecting locals and so many categories to choose from, LocalBiz endeavours to ensure your business is found whenever your customer is searching.

10. Hotfrog

Hotfrog operates in 44 countries and helps 69 million businesses reach new customers globally. Hotfrog is an excellent tool for companies looking to connect with new customers in New Zealand and offers good SEO benefits. An easy social media login option makes it easy to get started.

In conclusion, listing your business on these New Zealand business directories can improve your brand exposure, online reputation, and domain ranking and increase sales. But in addition to a business directory’s popularity, size, usability, and information accuracy, business owners should pay attention to how their brands are represented on any platform. This is important for building a consistent online presence, which can have a big effect on the credibility of a business.