Keyword research is integral to e-commerce marketing and involves identifying the most relevant keywords and phrases potential customers use to search for products or services online. By optimising website content to target those keywords, businesses can improve their website’s visibility in search engine results pages (SERPs), leading to increased organic traffic and revenue.
For example, an e-commerce store that sells pet products can use keyword research to identify relevant keywords such as “best dog food brands” or “organic dog food.” By optimising its website content to target those keywords, the business can improve its visibility in search engine results pages and drive more organic traffic to its website.
Why is Keyword Research Important for E-commerce Businesses?
While many people already understand the importance of keyword research for search engine optimisation, it’s worth noting that keyword research is actually a fundamental aspect of most digital marketing activities. In fact, keyword research serves several critical functions beyond simply informing SEO strategy, as outlined below.
- Identifying niche opportunities. Keyword research helps businesses identify niche opportunities. By identifying less competitive keywords and phrases, businesses can target specific niche markets and drive more traffic and sales from those markets. This is particularly important for e-commerce businesses, as niche targeting can help them stand out in a crowded marketplace and attract more customers.
- Understanding their target audience. It helps businesses better understand their target audience by analysing potential customers’ language and terminology to search for products or services online. This insight can be utilised to create more effective marketing campaigns that speak directly to the target audience.
- Ranking higher in SERPs. Keyword research helps businesses rank higher in SERPs. By targeting the right keywords, businesses can improve their website’s ranking in search engine results pages, making it more likely that potential customers will find their website when searching for relevant products or services.
- Creating more effective ad campaigns. By identifying the keywords and phrases potential customers are searching for, businesses can create more effective ad campaigns that speak directly to their audience. This can result in higher click-through rates, lower bounce rates, and more conversions.
- Staying ahead of their competitors. By analysing their competitors’ website content and identifying the keywords they target, e-commerce businesses can gain valuable insights into their competitors’ digital marketing strategies. This information can be used to identify gaps in their own keyword targeting and adjust their strategies to stay ahead of the competition.
Conducting successful keyword research requires the use of effective tools that can provide valuable insights into the keywords that businesses should target and optimise for. If you’re looking to conduct keyword research, there are several options available for businesses to choose from. Below is a closer look at some of the top keyword research tools, both free and paid, and the unique strengths they offer to e-commerce businesses.
Top 5 Free Keyword Research Tools for E-commerce Businesses
1. Google Keyword Planner
Google Keyword Planner is a free tool that provides keyword ideas and traffic estimates to help businesses build a successful SEO strategy. Its biggest strength is its integration with Google Ads, allowing businesses to create targeted campaigns that drive more traffic to their website Google Keyword Planner provides valuable insights into the average monthly search volume, competition, and suggested bid for specific keywords, allowing businesses to identify high-value keywords that are relevant to their target audience. The application of insight it offers can be used beyond the scope of just setting Google Ads.
Originally known as Ubersuggest.io, Ubersuggest is a free keyword research tool that was acquired by the renowned digital marketer Neil Patel. Ubersuggest provides data on search volume, keyword difficulty, and CPC (cost per click) for specific keywords. Its biggest strength is its ability to provide detailed keyword suggestions based on seed keywords or URLs. Ubersuggest also provides features for analysing competitors’ websites, including their top organic and paid keywords. This allows businesses to identify keyword opportunities and adjust their strategies accordingly.
3. Keyword Tool
Keyword Tool is a free keyword research tool that provides keyword suggestions for various platforms, including Google, Bing, YouTube, and Amazon. Its biggest strength is its ability to generate long-tail keyword suggestions, allowing businesses to target specific audiences and drive more traffic to their website. Keyword Tool also provides valuable insights into keyword volume, competition, and search trends, making it a powerful free tool for businesses that require comprehensive keyword research capabilities.
4. Google Trends
Google Trends is a free tool providing valuable insights into search trends and keyword popularity. Its biggest strength is its ability to identify trends in specific industries or niches, allowing businesses to adjust their SEO strategy accordingly. Google Trends also provides valuable insights into related topics and queries, allowing businesses to identify new keyword opportunities and adjust their strategy accordingly.
5. Answer the Public
Answer the Public is a freemium “search listening tool” that generates keyword suggestions based on questions and phrases related to a specific topic. It is another one by Neil Patel, and its unique strength is its ability to provide unique keyword suggestions that other keyword research tools may not identify. Answer the Public also provides features for visualising keyword data and identifying common themes and trends. Additionally, businesses can use the tool to export their keyword data in multiple formats for further analysis.
Top 5 Paid Keyword Research Tools for E-commerce Businesses
Semrush is an all-in-one SEO and marketing tool that provides comprehensive keyword research capabilities. Its biggest strength is its ability to track website rankings for specific keywords, allowing businesses to monitor their SEO performance and identify areas for improvement. Semrush also provides valuable insights into competitors’ websites, including their top organic and paid keywords, allowing businesses to identify keyword opportunities and adjust their strategies accordingly.
Did you know that Adverb.Digital is a Semrush Certified Agency Partner?
Ahrefs is a comprehensive SEO tool that provides detailed information on search volume, difficulty, and potential traffic for specific keywords. Its biggest strength is its extensive database of backlinks, allowing businesses to analyse their competitors’ backlink profiles and identify link-building opportunities. Ahrefs additionally provides features for content research, including keyword analysis for content planning and content gap analysis for identifying areas where competitors outperform your website.
3. Moz Keyword Explorer
Moz Keyword Explorer is a keyword research tool that provides detailed information on keyword volume, difficulty, and potential click-through rate. Its biggest strength is its ability to identify long-tail keywords and provide suggestions for related keywords. Moz Keyword Explorer also provides features for analysing competitors’ websites, including their domain authority and backlink profile.
Serpstat is an all-in-one SEO platform that provides comprehensive keyword research capabilities. Its biggest strength is its ability to analyse competitors’ websites and identify their top organic and paid keywords, allowing businesses to adjust their strategies accordingly. Serpstat also provides features for backlink analysis, site audit, and competitor research, making it a robust all-in-one SEO tool for businesses that require comprehensive insights and analysis.
5. Long Tail Pro
Long Tail Pro is a keyword research tool that focuses on generating long-tail keywords. Its biggest strength is its ability to generate keyword suggestions based on a specific niche or industry, allowing businesses to identify niche keywords and target specific audiences. Long Tail Pro also provides valuable insights into keyword competitiveness, allowing businesses to identify easier keywords to rank for.
Keyword research is a critical component of e-commerce marketing strategy. By identifying relevant keywords and optimising website content accordingly, businesses can improve their website’s visibility in search engine results pages, drive more organic traffic, and ultimately increase sales and revenue. By utilising the right keyword research tools, businesses can stay ahead of the competition and achieve long-term success in the digital marketplace. The top 10 keyword research tools highlighted in this article provide valuable insights and analysis for businesses of all sizes, allowing them to make informed decisions and optimise their SEO and other digital marketing strategies accordingly.
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