10 Brilliant Website Design Examples for Inspiration

Looking for inspiration for your website design? According to recent studies, the average human’s attention span is only 8.25 seconds (4.25 seconds less than in 2000) and less than the average Goldfish attention span of 9 seconds. This means that a website has a very short amount of time to capture the user’s attention and engage them in a meaningful way. Any business that wants to build a strong online presence needs a website that stands out.

Designing a website that captures and keeps users’ attention is a critical challenge for businesses today. In order to achieve this, it’s important to create a website that is visually appealing, easy to navigate, and provides information in a clear and concise manner. Utilising high-quality imagery, bold typography, and whitespace effectively can help attract and retain users.

With so many websites available, it can be difficult to develop a website design that is both fresh and unique. If you’re searching for inspiration for your web design project, check out these ten websites that are sure to fuel your creative imagination. These websites showcase innovative design techniques to inspire you, help you stand out from the crowd, and captivate your audience.

1. Airbnb – Effective User Experience Design

Effective user experience design is critical to the success of any website. This design approach aims to create a positive user experience by prioritising easy navigation, high-quality imagery, and a user-friendly interface. A website with an effective user experience design is easy to use, visually appealing, and engaging, which ultimately leads to higher engagement and conversions.

Airbnb’s website is an excellent example of effective user experience design. The site’s use of high-quality imagery and intuitive navigation make it a pleasure to use, creating an inviting and engaging user experience. This is particularly important for businesses in the travel and hospitality industry, where visual appeal and ease of use are crucial.

2. Nike – High-impact Visuals

High-impact visuals, such as stunning product imagery and dynamic animations, can be used to create a high-energy, exciting atmosphere on a website. Especially for e-commerce businesses, these visuals can make users excited and curious, which can make them more likely to check out the brand’s products and get involved with the brand.

Nike’s website is all about high-energy, high-impact visuals. From its stunning product imagery to its dynamic animations, the site is designed to get visitors excited about the brand’s products. Nike’s website design is highly effective because it is visually stimulating. The design is bold and dynamic, which makes it perfect for people who are looking for an exciting and energetic experience.

3. Dropbox – Bold and Playful Visuals

Bold and playful visuals can be used to create an exciting and engaging website that captures the user’s attention. Using bold typography, vibrant colours, and playful illustrations can create a fun and lively atmosphere that encourages users to engage with the brand.

Dropbox’s website is simple yet effective. The site’s use of bold typography, vibrant colours, and playful illustrations creates a fun and inviting atmosphere that encourages users to explore the site. Dropbox’s website design is highly effective because it is visually engaging. The design is playful, making it perfect for people looking for a fun and enjoyable experience.

4. Slack – Compelling Storytelling

Effective storytelling is an approach to web design that uses engaging copy, custom illustrations, and real-world examples to convey the value of a product or service in a clear and compelling way. This approach can help users understand the benefits of the product or service and encourage them to engage with the brand.

Slack’s website is a great example of compelling storytelling. The site’s use of engaging copy, custom illustrations, and real-world examples helps to convey the value of the company’s product in a clear and compelling way. Slack’s website design is highly effective because it is informative. The design tells a story, making it perfect for people looking for a clear and concise explanation of a product or service.

5. Trello – Effective Use of Whitespace

Effective use of whitespace involves creating a clean, uncluttered layout that is easy to navigate. This approach can help users focus on the content and tasks at hand, improving their overall experience on the website.

Trello’s website is an excellent example of the effective use of whitespace. The site’s clean, uncluttered layout and simple typography make it easy to navigate and a pleasure to use. Trello’s website design is highly effective because it is simple. The design is easy to read and understand, which makes it perfect for people who are looking for a straightforward and uncomplicated experience.

6. Squarespace – Strong and Consistent Branding

Strong and consistent branding is crucial to the success of a website. A website can create a cohesive, consistent brand image that encourages users to engage with the brand by using strong, bold imagery and simple, elegant typography.

Squarespace’s website offers a masterclass in effective branding. The site’s strong, bold imagery and simple, elegant typography helps create a cohesive, consistent brand image. Squarespace’s website design is highly effective because it is consistent. The design is visually stunning and consistent across all pages, which makes it perfect for people who are looking for a strong and cohesive brand identity.

7. Mailchimp – Playful and Personable Design

A playful and personable website design can create a warm, welcoming atmosphere that encourages users to engage with the brand. The use of playful colours, custom illustrations, and a witty copy can create a fun and engaging experience for users. The site’s playful use of colour, custom illustrations, and witty copy helps to create a fun and engaging experience for users.

A great example is Mailchimp’s website design which is highly effective because it is personable. The design is friendly and approachable, making it perfect for people looking for a warm and welcoming experience.

8. Stripe – Effective Data Visualisation

Effective data visualisation involves using simple, clear charts and graphs to communicate complex information in an easy-to-understand way. This approach can help users make informed decisions based on the information provided, improving their overall experience on the website.

Stripe uses data visualisation to great effect, helping to communicate complex information in a simple and effective way. This is particularly useful for businesses in the financial or data-driven industries, where the ability to communicate complex information is crucial.

9. Shopify – High-quality Product Photography

High-quality product photography can create a sense of trust and reliability, encouraging users to make a purchase. The use of high-quality imagery allows users to see the product in detail, making it easier for them to make an informed decision based on the information provided.

Shopify’s website is a great example of the effective use of product photography. The site’s use of high-quality product imagery helps create a sense of trust and reliability, encouraging visitors to purchase. Shopify’s website design is highly effective because it is visually stimulating. The design is visually appealing, and the high-quality imagery makes it perfect for people who are looking for a reliable and trustworthy experience.

10. Evernote – Simple and Calming Design

A simple and calming website design can create a sense of calm and order, making it easier for users to focus on the task at hand. This approach can improve the user’s overall experience and make the website more appealing to users who prefer a straightforward and uncomplicated experience.

Evernote’s website is all about simplicity. Its clean, uncluttered layout and simple, elegant typography helps create a sense of calm and order, making it easy for users to focus on the task at hand. Evernote’s website design is highly effective because it is calming. The design is easy on the eyes, making it perfect for people looking for a peaceful and organised experience.

Whatever you do, remember that your first goal is to capture people’s attention. By keeping the user’s attention in mind, designers can create a website that is engaging, informative, and easy to use, helping to ensure that users stay engaged with the website and ultimately achieve their goals.

When designing a website, it’s important to prioritise the user’s experience and ensure that the design makes it easy for them to find the information they’re seeking. The website should be designed with humans in mind rather than simply catering to search engines. To achieve this, clear navigation, easy-to-use search functions, and well-organised content can all play a key role.

Unsurprisingly, prioritising these elements can also positively impact a website’s search ranking. By prioritising human-first design and content, a website is more likely to rank higher in search results. So, it’s a win-win situation – designing for the user makes for a better user experience and can improve a site’s SEO performance.